The AI gym coach that watches

Every rep,
judged on camera.

FORM films your set, scores your form rep by rep with on-device AI, reads your meals off the plate, and coaches you through the week. A number you cannot type in. You earn it.

Watch it score a set

iPhone first · free at launch

Chapter 01 · Form score

Film the set. Earn the number.

REC · side-on
Back squatscored on-device
Live analysis17 / 17 joints
170°
KNEE
170°
HIP
175°
REP
00
ROM
40%
TEMPO
2.6s
STAB
88

Form score, earning itself

0

Range, tempo and stability, measured off the footage.

The real FORM score screen: 90, with range, tempo and stability broken out

the actual screen · unretouched

The movement library

hover to play · 13 tuned profiles, growing

Back Squattuned
Deadlifttuned
Bench Presstuned
Overhead Presstuned
Barbell Rowtuned
Pull-uptuned

Back Squat · Bench Press · Deadlift · Romanian Deadlift · Overhead Press · Incline Press · Lunge · Leg Press · Push-up · Barbell Row · Lat Pulldown · Biceps Curl · Pull-up · every other movement gets the generic engine

Chapter 02 · Meal scan

Point it at the plate.
Skip the food diary.

One photo returns the meal's name, calories and a full macro split, grounded against real food databases. Fix the portion with a tap if the bowl is bigger than it looks. No scales, no typing chicken into a search box, and a barcode mode when the label is faster.

To scan

1 photo

Macros read

P · C · F

Manual logging

None

The FORM fuel dashboard in the app's own photography

Chicken Rice Bowl

AI scan
642KCAL
  • Protein48g
  • Carbs64g
  • Fat18g

Portion looks bigger? Tap half / normal / larger and the numbers follow.

Estimated · editable

Chapter 03 · The coach

Meet FIA.
She saw the set.

Your coach has the receipts: every score, every meal, every session. Ask anything and the answer is built on your data. Never a script, never flattery the camera did not earn.

FIA

your coach · online

9:41

FIA

Your squat depth improved 8% this week. Want a cue to lock it in?

Yes please

FIA

Drive your knees out and pause one beat at the bottom. Brace before you descend, not after.

Verified cuefrom 12 of your sets

Plan my weekWhy did my score drop?Best warm-up
Ask FIA…
the coach tab · FIA, live

A real kind of answer

Context loaded
Squats felt heavy today. Should I deload?

FIA

Not yet. Your last three squat sessions scored 88, 90, 91. Form is holding. Sleep the last two nights was short though. Keep the weight, cut a set, and we reassess Thursday.
Deal. What about fuel?

FIA

You are 38g short on protein today. One scan of dinner and I will tell you if you covered it.

FIA reads your scores, plan, meals, sessions and health signals before she answers. Voice or text. She plans the week and never rounds up.

Chapter 04 · Plan + progress

Open the app.
Know exactly what to do.

FORM programs your week around your goal, your gym and how recovered you are, then keeps the long view: strength trends, volume, streaks and every PR. When you run hot it pushes; when you're beat it deloads.

This week · generated

Adapts to recovery
ExerciseMonTueWedThuFri
Warm-up·····
Back Squat55
Bench Press53
Deadlift35
Accessories···

Numbers are working sets. Hit them and next week nudges the load up; stall and a deload lands before you do.

0Readytoday

Readiness

Sleep, recent volume and scores decide how hard today should be.

Streak

21 days

Consecutive training days. Skipping becomes a decision, not a drift.

Strength trend

+8% / month

Estimated 1RM, back squat, last 12 weeks.

Six months of showing up

every session counted

Chapter 05 · Compete

Numbers you can
actually bet on.

Call someone out on any lift, race the Weekly Shootout, climb seven verified tiers. Every score on every board was earned in front of a camera. There is nothing to type in, so there is nothing to fake.

The compete surface in the FORM app
Live this week

The Weekly Shootout

One lift, the whole community, seven days. Best verified set when the clock hits zero takes the week.

1v1 · call-outs

Verified

Settle it on camera.

  • DeadliftLIVE

    @maya.lifts

    94

    vs

    @deon.r

    92

  • Back SquatLIVE

    @sienna

    88

    vs

    @theo

    90

  • Bench Press2h left

    @priya.k

    85

    vs

    @jonas

    81

  • Overhead Press1d left

    @arielle

    79

    vs

    @marcus

    79

Leaderboard

this week

A board that can't be gamed.

  • 1

    Ben K.

    MasterFP this week

    480
  • 2

    Alex J.

    DiamondFP this week

    445
  • 3

    Chloe T.

    PlatinumFP this week

    390
  • 4

    David L.

    PlatinumFP this week

    362
  • 5

    Elena R.

    GoldFP this week

    310
  • 6

    Frank G.

    GoldFP this week

    288

FORM Rank

Seven tiers. One way up.

  • Apexthe ceiling
  • Master
  • Diamond
  • Platinum
  • Gold
  • Silver
  • Bronze

Clean, verified work is the only currency. Where you rank is where you actually are.

Chapter 06 · Themes

One app.
Three moods.

Pick a theme in Settings and the whole app follows: every screen, every chart, every widget. Ember is the signature. Daylight is for the morning people. Blush is for taste.

Real palette tokens from the shipping app · switch any time in Settings

Tuesday · week 6

Good evening.

87
The FORM home screen in Ember

Today · push day

4 lifts

Bench press · 5×5 at 185 lb

Protein

142g

Kcal left

620

Streak

21d

drawn live from the ember palette · not a screenshot

Chapter 07 · Beyond the app

The scoreboard follows you out.

A family of eleven widgets rendered from your own training data, plus six Apple Watch complications and a watch app. Same numbers, same design law, every surface you own.

Home screen · live twins

All five →
FORM.Fuel
620
kcal left
Protein142g
FORM.
88
Form score

These are not mockups. They are the shipping widgets, rebuilt live in HTML. Each one deep-links to the exact screen it reports on.

Apple Watch · complications

Complications
FORM on Apple Watch — dress analog face
dress analog
FORM on Apple Watch — guilloché lowkey face
guilloché lowkey
FORM on Apple Watch — ember digital face
ember digital

Steps, form score, recovery and calories on the watch face, and a one-glance dashboard on the wrist. Six complications, shipping today.

Chapter 08 · Membership

Free to train. Pro to go all in.

FORM is free at launch, and form checks stay free and unlimited forever. Pro removes the ceilings that do exist - meal scans, voice coaching, the premium finishes - with a 7-day trial to decide.

Founding · free

$0

at launch, perks bank until then

  • Unlimited form checks: every set, scored on camera, forever
  • 5 meal scans a week, with calories + macros
  • The adaptive plan, full workout library and training log
  • Leaderboards, challenges and Form Points
  • Founding perks: your @handle + bonus meal scans per friend

FORM Pro

7-day trial

Everything, unlimited

monthly or yearly · cancel anytime

  • Unlimited meal scans: every plate, every day
  • FIA voice coaching, unlimited
  • FORM Recovery: the why behind the score, not just the number
  • Blush, the Pro theme, plus ten premium card finishes
  • Branding-free video exports, up to 4K

No paid tiers before launch · founding perks are free · Pro opens with the App Store release

Before you ask

The fine print, up front.

How does a scan work?

Prop your phone side-on and film one set. FORM's on-device AI reads range of motion, tempo, stability and counts the reps, then returns a 0 to 100 score in seconds. No wearable, no manual logging.

What phone do I need?

FORM is iPhone first. The analysis runs on-device, so a recent iPhone gives the smoothest experience. Android is on the roadmap.

Is my video private?

Yes. Analysis runs on your device and you choose what to share. A lift stays private until you post it, and every public card links back to the real result.

What does the score actually mean?

One number from 0 to 100, earned from the footage: range of motion, tempo, stability and clean rep count. You cannot type it in. Higher means cleaner, fuller reps.

Which exercises are covered?

Thirteen tuned lifts so far: back squat, bench press, deadlift, Romanian deadlift, overhead press, incline press, lunge, leg press, push-up, barbell row, lat pulldown, biceps curl and pull-up. Every other movement gets a generic engine, and the library keeps growing.

What does it cost?

Free at launch, and form checks are free and unlimited for everyone, forever. Claiming your @handle gets you bonus meal scans for every friend you invite, and a 7-day Pro trial on day one.

When can I use it?

iOS early access is rolling out now through TestFlight, with the App Store launch next. Reserve your handle to get in line.

Early access

Get watched.

Claim your @handle. Form checks are free and unlimited from day one, and every friend you invite earns you both bonus meal scans. The eye is already open.

@

Free. Unlimited camera-verified form checks from the day you sign up.